Assess
Active exploration and evaluation of your entire agency/brand. Together we will objectively analyze your strategies, operations, and positioning - leading to valuable insights.
Prepare
Informed by our assessment we begin to identify strategic adjacencies and white space - markets where your agency has permission to win. I will help you develop new strategies and harness new prospecting tools.
Prospect
Now we are prepared to identify the "right" potential new clients. Plans and strategies are developed to introduce your agency to the right prospects - and generate new business.
Pitch
It's time to prove what your agency can do. From capability introductions to competitive pitch, I will coach you through the process and work with your team to deliver a winning experience - gaining the right new clients.