To be successful in building a winning business development approach, we need to create a culture of growth rather than a new business process.
Channel Penetration
Case Study: An established generalist independent agency located on the West Coast, U.S. was seeking growth and expansion via new CPG categories. They had recently gone through a name change/rebranding and were looking to break into new categories under this newly formed positioning.
Article: The term “full-service” gets thrown around a lot in the agency world. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels — and, therefore, agency capabilities — are born every day.
Article: Growth is hard work. It’s something that takes time, planning, and strong leadership. You begin to ask, “What’s the best way to grow? Should we build or acquire?”
Case Study: Established B2B firm located in the Midwest was experiencing a shift. New leadership was moving into place as the second generation of owners took the reins from the founder. Core vertical expertise was seen as tired and lack luster, the desire to penetrate new strategic adjacencies was the focal point for new client acquisition.
Case Study: Twenty-year-old, mid-sized independent agency in Texas with no clear vertical focus. Owner originally approached us with a desire to sell his agency. Our initial response and query helped this owner recognize he was confusing a desire to sell with career fatigue and boredom. He wasn’t sure what he should do next; focus, grow, or make it more fun. We landed on FOCUS which leads to the rest.