In my role as agency consultant, I'm often asked about my approach to gaining new business, which I am quick to rephrase as my approach to business development and overall agency growth. In my book Permission to Win you can learn all about the approach that lead to the evolution and growth of our own agency into a successful network of three full service ad agencies and one product and menu development firm. This is the same approach I have been implementing with agencies around the globe as they set out to sustainably grow their business and create opportunity for their teams and clients.
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